Ethics and standards

We are independent of the businesses we cover. Advertisers never see or approve articles before publication.

Sponsored content

Paid articles are labelled “Sponsored” or “Presented by” with the sponsor named, in line with FTC guidance. Our editors choose and write them.

Advertising policy

• No misleading claims, malware, adult content or hate.
• Landing pages are scanned before approval.
• Gambling, crypto and financial products go to manual review.
• Alcohol ads allowed under responsible-drinking standards.